Thursday, March 29, 2007
People DO read online text
The most recent "EyeTrack" study -- computer research that tracks what people read by documenting the eye's path through publications -- was released this week at the annual meeting of the American Society of Newspaper Editors in D.C. (Here's the blog entry.) It suggests that people read online text more comprehensively than they do print matter -- a reversal of common thought. The Poynter study is available here.
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