In his time, Edmund Arnold was like a rock star of newspaper design. He was into every aspect of it. I just opened one of his books and it fell to a page dealing with the basic principles of ad layout. "Each ad must have a dominant element as the nucleus for a functional pattern," he wrote. Sound familiar? We're still teaching the importance of that "dominant element" in any design that needs to have unity, cohesion. He lived near Roanoke, Va., and the paper there carried this story on his passing.
ALSO: See what SND has put up on its Web site.
Thursday, February 8, 2007
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