A former editor of mine used to call using a headline like "Crumbling campaign" an act of sandbagging the subject -- and I agree. I don't care that there's an "analysis" label on the page: the effect that headline has on the reader is immediate, and it conveys a statement of fact, not opinion, in the reader's mind.
Saturday, February 23, 2008
Fair headline?
A former editor of mine used to call using a headline like "Crumbling campaign" an act of sandbagging the subject -- and I agree. I don't care that there's an "analysis" label on the page: the effect that headline has on the reader is immediate, and it conveys a statement of fact, not opinion, in the reader's mind.
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