Monday, October 22, 2007

Reilly leaves SI

Not sure how many of you all read sports magazines, but I just saw that Rick Reilly is leaving Sports Illustrated and going to ESPN Magazine. I have heard in the last few years that SI had lost some of the luster it had in the past, but Reilly's name and reputation really helped to keep them relevant. I wonder if this is, in some ways, a changing of the guard in the sports magazine business. ESPN Magazine, although it only started about 10 years ago, is a very different take on sports journalism than SI, and maybe Reilly's move is a signal that the ESPN approach is working better. For example, I noticed that Reilly is also going to be doing some TV and online work along with his magazine columns. Basically, ESPN Magazine is more than just a magazine. It works in concert with TV, the Web, etc. I just wonder if the SI approach is too rooted in the past, before sports news was available 24 hours a day on TV and the Internet. People don't need to wait a week for a magazine to let us know what happened in sports because we can find out immediately. Granted, Reilly is just one person, but he's one of the most prominent sportswriters in recent history, and I think his move is very significant to sports journalism.

1 comment:

ljt said...

I think you're right. Publications that fail to take into account the "converged" -- or at least online or multimedia -- way people live these days are destined to fall behind.